In insight to how Xobni started
In interesting read about the popular Xobni add in product for Outlook. It provides in insight into what/how/why Xobni was created, and their steps taken for funding.
http://gigaom.com/2008/05/11/xobni-our-path-from-wrong-product-to-killer-app/
and also why Xobni walked away from a Microsoft deal…
http://www.techcrunch.com/2008/04/30/xobni-walks-away-from-a-microsoft-deal/
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